If you’ve read our previous blog posts, you’ll have learned why content is the most important part of your website and how valuable keyword research is. Today, we’re going to tell you how to implement the keywords you’ve researched into your blog. We’re using a blog as an example because blogs are most easily optimized for search engine visibility. By integrating researched keywords into fresh content, you can drastically improve your website’s search engine ranking. That’s because a) search engines favor websites that are actively providing new content and b) including keywords people are searching for will boost your visibility.
1. Find Keywords Worth Writing About
This is where the keyword research techniques you’ve learned will come in handy. You’ll want to research your profession and see what related topics people are searching for. Try searching for a problem, common or otherwise, people are having. If you write a blog post detailing a solution to a problem that people are having, then you will entice people to read your post. The more visitors you receive, the higher your post will rank on search engines.
For example, if you are a dentist, you could write a post about proper flossing techniques. If you’re a mechanic, you could write a guide on how to change your car’s oil. Since these are examples of common keywords people are searching for, your post is unlikely to reach the first page of search results. On the other hand, if you write a post about a very particular problem that few people have, your post could easily reach the first page of search results. For example, if you’re a dentist you could write about a dental genetic abnormality. A mechanic could write a post about the dangers of burning transmission fluid. These are uncommon keywords specific to a niche of users, and thus easier to reach the top of search results.
2. Write Content Worth Reading
Regardless of what you write about, the purpose of your blog is to establish credibility within your industry. You want your content to be something that people find useful so that your business is the one they turn to when they need your products or services. The key to remember is that your potential customers are out there searching for something, so you need to make the case why your business is the answer. You’ll want to write something longer than 300 words, otherwise it may not contain the in-depth content users are searching for. Make sure that your post is written in such a way that the vast majority of people are able to understand. That means your post must not contain any spelling or grammatical mistakes and be written for a broad reading level. The Flesch-Kincaid readability test is a great tool for ensuring your content is understandable by the audience you are targeting. Lastly, always make sure to have your written work proofread by somebody else.
3. Optimize your Post with Keywords
Once you are done writing your post, it’s time to optimize it for search engine visibility. When publishing your post using your desired content management system, you’ll be presented with a variety of options. The first thing you want to do is ensure your page title and URL contain the keywords you’ve researched. Next, you’ll want to make sure the keyword is written several times throughout your post. Make sure your keyword is present in the opening paragraph and any subheadings your post may have. Your meta description, the 160-word page summary shown underneath the URL in search results, should definitely contain the keywords you’ve written about. Images work wonders for SEO; make sure any pictures you include have the keywords in the alt tags. Another tip for improving your SEO is to include outgoing links, these can be used to cite sources or point to helpful webpages. If you have the capabilities, consider producing a video that summarizes your post; videos tend to rank higher on search engines. By following the instructions above, you’ll ensure your post will rank higher in search results. This way, when people are searching for the keywords you’ve written about, they’re more likely to click on your blog post.
The tips above are very basic guidelines when it comes to implementing keywords into your blog. By following these basic guidelines, you’ll be on the way to writing a blog worth reading. A blog worth reading will make your company stand out as an integral marketplace leader. If you need any help researching keywords or writing content for your website, contact Business Website Builders today for a free consultation on how we can help.